AI Product Design Studio

Design clarity
for Product teams

Strategy, audit, and custom design tools — from a studio that writes the playbook, ships products and lives at the intersection of product thinking and AI.

Work with us What we do
Working with

Why we exist

Your AI works.
But your users still leave.

Traditional product design wasn't built for this; designing for something
that predicts, hallucinates, surprises, and learns. That's what we solve.

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01

Trust is the new retention metric

The more personalized your AI product, the longer users stay with you. But personalization requires user's context, which requires them to trust you. Designing for trust is now the foundation.

02

Design debt compounds in AI products

When speed is the priority, design decisions get deferred. Most product teams are six months behind on patterns, states, and flows that users now expect — and that gap gets costlier to close the longer it sits.

03

Old playbooks don't apply

Streaming outputs, memory design, agentic confirmations, confidence states — none of this existed in standard UX practice three years ago. You need someone who already lives in it.

What we do

Three ways we work
with your team.

01 Strategy

Product Vision Sprint

You know AI should be part of your product. But how, where, and why? We bring your vision to life with strategy, storytelling and product design in 30 days.

02 Audit

AI Product Audit

When you’re deep in your own product, blind spots are inevitable. We provide an actionable audit for your AI product: trust patterns, onboarding, memory, and the flows that lose people before they find value.

03 Enablement

AI-native Workflows

Software prototyping is in fact faster than Figma prototyping. We help designers get closer to coding. We also build custom tools that enable everyone (not just designers) to ship better products.

Who are we

Work with builders,
not followers.

We live in AI product design, every. single. day.

Strategy

We write the playbook.

Used by 1500+ product teams, 8000+ designers to learn AI product design.

AI is breaking free - an emerging AI UX pattern →
What if you could "Sign in with OpenAI"? →
Design

We do the design work.

Hands-on design for AI products. Not just static UI Figma screens, but interactive prototypes.

Audit shot
Onboarding
Streaming state
Output view
Tools

We build the tools.

Internal tools, design intelligence .md files, and open-source projects your team can use.

Design is now the bottleneck, not code →
Prototyping intelligence →

We breathe
AI product design

Using first principles to design how AI systems think, respond, and fail.

Work with us

Available

For AI-first teams, questioning the norms.
For those building for the future.

What clients say

"I took a chance on them and haven't been disappointed! They're a small active team that envisioned our product better than we had imagined. Highly recommend."

Pranay J. (Jan,2026)Founder & CEO · Stealth, Voice-first AI wearable

"Our entire engineering team is going through the audit, it’s like a story! They helped us improve adoption of our AI agent."

Royal T. (Sep, 2025)CPO · Spur, Customer support AI agent

"The real-world examples they share makes my life so much easier. Their knowledge base of AI-related patterns is unmatched. I'm able to fast track my build process because I don't have to think, they're constantly available."

Rahul S. (Feb, 2026)Founder · Designrow Labs, Building internal AI tools

"I'm a fanboy! They're actually ahead and understand how AI products work and how users respond to them."

Christian K. (Jun, 2025)Head of UX center · Optimizer, Tech Solutions Agency

Work with us.

We take on a limited number of engagements at a time. Tell us about your product, what service you're interested in, and what you're trying to fix. We'll respond within 48 hours.

We'll only say yes if we're confident the engagement will be worth it for you — and we'll tell you honestly if we don't think it will be.